AYOOSH FOUNDATION
Do good, together.
A portion of every purchase becomes real support for the communities who need it most. No campaign, no season, no fine print — it is simply how the business runs.
- A portion of every order
- South Africa & the UAE
- Year-round, not seasonal
OUR PROMISE
Giving is not a campaign. It is the model.
The AYOOSH Foundation is not a once-a-year initiative or a badge on the packaging. It is built into how the business runs. A portion of every single purchase is directed to the Foundation, which means the act of caring for your skin is also an act of caring for someone else. No extra step, no separate donation, no fine print.
- A portion of every order
- Year-round, not seasonal
- Locally directed
WHERE IT GOES
Three areas of focus
We keep our focus deliberately narrow so the impact is real and measurable rather than thin and symbolic.
Enrichment
Supporting education and skills programmes that give people practical tools to build with, because confidence grows fastest when it is backed by capability.
Empowerment
Backing women and young people to start, to lead and to be seen. Self-expression matters most when someone has the means to act on it.
Nourishment
Meeting the immediate need first. Food security and care essentials for families and communities, delivered through partners already doing the work on the ground.
JOIN US
One product. One act of kindness. One step at a time.
Small, deliberate actions bring real change. Every order you place adds to it, for one person, one moment, one thoughtful act at a time. Thank you for making the Foundation possible.
Look good, feel good, do good.
THE PEOPLE IT REACHES
Who this is for
Families, learners and neighbourhoods our partners already serve. As the first programmes run, this page will carry photographs from the work itself.
Nourishment“Small, deliberate actions bring real change.”
The Foundation promise
Empowerment
EnrichmentA portion of every order. Twelve months a year.
No campaigns · no seasons
HOW IT WORKS
From your order to real impact
You buy a product you already wanted. A portion of that order is allocated to the Foundation. Those funds are pooled and directed to partner initiatives working in enrichment, empowerment and nourishment.
- 1At checkout
You shop
Buy the products you already use. Nothing extra to add at checkout, no separate donation to remember.
- 2Every order
A portion is allocated
A share of the order is set aside for the Foundation before anything else is counted.
- 3On the ground
Partners deliver
Funds are pooled and directed to partners already doing the work on the ground, where they go furthest.
- 4Back to you
We report back
We publish where it went, so the community that funded it can see exactly what it did.
- Of every order
- 2%
- Impact to date
- The first contributions are still being gathered. This figure will be published here as soon as there is a number worth standing behind.
Our first impact note will be published on this page and sent to the AYOOSH Circle by email.